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walt disney oswaldads by procter and gamble the lucky rabbit

# The Legacy of Oswald the Lucky Rabbit Oswald the Lucky Rabbit is far more than just a character from the early days of animation; he represents a significant chapter in the history of Walt Disney's creative journey. Officially created in 1927, Oswald played a crucial role in shaping Disney's approach to storytelling and character development. ## 1. The Creation of Oswald

Oswald was born out of necessity when Walt Disney needed a character for the short films produced by Universal Pictures. Working with animator Ub Iwerks, Disney designed a character that would stand out, yet be endearing enough to captivate audiences. The character debuted in the silent short film "Trolley Troubles." This early exposure allowed Oswald to connect with the audience, leading to favorable reception and more subsequent shorts.

## 2. Oswald's Popularity

The enchanting nature of Oswald quickly garnered a fan base. Unlike many characters of the time, Oswald had personality traits that made him relatable: mischief, charm, and a bit of bad luck were his trademarks. Disney produced a total of 26 Oswald shorts from 1927 to 1928, earning critical acclaim and commercial success.

## 3. The License Dispute

Despite Oswald’s rise to fame, tragedy struck in 1928. Disney lost the rights to Oswald due to contractual disputes with Universal Pictures, which wanted to take control of the character. This setback proved to be a pivotal moment in Disney's career. It motivated him to create his own original character, leading to the birth of Mickey Mouse later that year. While this loss was significant, it ultimately spurred Walt on to new heights.

## 4. The Birth of Mickey Mouse

The creation of Mickey Mouse underscored Disney's resilience and creativity. With Mickey, Disney incorporated elements that made Oswald popular while ensuring they would retain full control over this new character. "Steamboat Willie," the first Mickey Mouse short released in 1928, propelled Disney into phenomenal success. This event was crucial not only for Disney's career but for the animation industry as a whole.

## 5. Revival of Oswald

Oswald might have faded into obscurity had it not been for a surprising turn of events. In 1929, The Walt Disney Company regained the rights to Oswald after a deal with NBC. This marked a major revival for the character, although it would take decades before he resurfaced in mainstream media. Today, Oswald is seen in various merchandising and is recognized as a pioneering character in animation history.

## 6. Oswald's Cultural Impact

Although overshadowed by Mickey Mouse's extensive legacy, Oswald remains a beloved figure. He symbolizes the growth of animation and the complexities of copyright issues in that era. As Disney celebrates its rich history, celebrations often include tributes to Oswald, who is regarded as an early success story that laid the groundwork for Disney’s future innovations.

## Conclusion

Oswald the Lucky Rabbit may have begun as a simple cartoon character, but his impact on the animation industry and on Walt Disney’s career cannot be understated. He serves as a reminder of how perceived failures can lead to new beginnings, and how art can evolve over time. Even today, the legacy of Oswald finds its way into modern animation, reminding audiences of the magic that started long ago. An intriguing blend of nostalgia and innovation, Oswald will forever remain a cherished part of Disney history.

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