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# The Harlem Shake: A Cultural Phenomenon The Harlem Shake, which initially emerged as a dance style in the 1980s, has evolved over time and undergone numerous transformations in the digital age. This article explores the content and impact of the viral video trend "Do the Harlem Shake," which took the internet by storm in 2013. ## 1. The Origin of the Harlem Shake The Harlem Shake started as a street dance, primarily associated with the hip-hop culture of Harlem, New York City. It was characterized by a series of jerky movements, often performed to upbeat music. The dance gained attention through various local videos, but it wasn’t until the release of Baauer's song "Harlem Shake" that it truly became a viral sensation. ### 1.1 The Dance Moves The original dance consists of a spontaneous outburst of wild movements, which are typically not choreographed. The video usually features one person in a group dancing alone at the start, while others appear oblivious. At a certain point in the track, the music drops, and everyone breaks into elaborate, often comical dance moves. ## 2. The Viral Video Trend ### 2.1 Inception of the Challenge In February 2013, the first "Harlem Shake" viral challenge videos began to surface on platforms like YouTube. These videos followed a distinct structure and quickly gained traction across social media. ### 2.2 Key Features of the Videos Most videos included: - **A Comedic Set-Up**: One individual dances while others around them are seemingly uninterested. - **The Climactic Drop**: At the beat drop, the group erupts into chaotic dancing, showcasing absurd costumes and props. - **Short Duration**: Each video lasts about 30 seconds, making it easily shareable. ## 3. Cultural Impact ### 3.1 A Global Phenomenon The "Do the Harlem Shake" trend catalyzed the creation of thousands of user-generated videos worldwide. From college campuses to workplaces, everyone participated in this light-hearted challenge, transcending cultural and geographic boundaries. ### 3.2 Influence on Media As the trend gained popularity, notable celebrities and brands jumped on the bandwagon, creating their versions of the Harlem Shake. Major networks like ESPN and news outlets published their own takes, further solidifying its place in pop culture. ## 4. Critique and Controversy ### 4.1 Appropriation Concerns While the Harlem Shake garnered extensive popularity, it also faced criticism. Many detractors pointed out that the trend diluted the original cultural significance of the dance. Some argued that the challenge commodified an important piece of Harlem’s history, reducing it to mere entertainment. ### 4.2 The Decline of the Trend By late 2013, the overwhelming saturation of "Harlem Shake" videos on social media led to its decline. As with many viral trends, novelty wore off, and audiences moved on to new sensations. ## Conclusion The "Do the Harlem Shake" phenomenon underscores the complexities of modern-day virality, cultural appropriation, and the winds of internet fame. While it provided laughter and creativity, it also prompted discussions on the origins and meanings behind dance styles. In retrospect, it serves as a hallmark of how quickly internet culture can transform art into entertainment. **Word Count: 515**